If the technical implementation of the measurement

All campaign traffic has been marked or conversions have not been determined or they have been determined incorrectly), the error will quickly multiply. We make incorrect analyzes and assumptions from the data and, based on that, take incorrect measures. So the foundation must definitely be in order before proceeding to data visualization, i.e. building the actual Dashboard. We have developed a measurement framework that guides our and our customers' actions. Our marketing measurement process consists of 6 points which are Assessment of the current state Measurement strategy Technical implementation Reporting and data visualization Analysis and optimization development of business Read more about the topic.


Measuring marketing as a process See also: "Garbage in, garbage out" - how to improve the quality of your analytics data and avoid wrong conclusions? Measuring marketing has its own limits and challenges from the marketer's point of view, the EU's general data protection regulation GDPR and increasingly strict cookie practices. When data is collected, you must Phone Number List ensure that it is done with GDPR in mind. GDPR requires your company to inform the user coming to the website about the cookies in use, what they are used for and how long they are valid. During the data analysis phase, it is necessary to keep clearly in mind the challenges and limitations of measurement.




For example, browsers have tightened their cookie policy over the years. These factors further emphasize the fact that analytics do not tell absolute truths, but are intended more for trend monitoring. Read more about the subject: GDPR and cookies - what actions does the May precedent require of you? 2. What is a marketing dashboard? Marketing Dashboard is a tool for every modern marketer. Dashboard offers the marketer the opportunity to monitor marketing figures in almost real time in a visual, easy-to-interpret format. The dashboard helps to understand the impact of marketing measures and the overall ROI of marketing. In the background of the MRACE® Dashboard, we use Google Data Studio , which is a tool provided by Google for data visualization. With the help of various connectors, it is possible to connect almost any structured data source to it - from a simple Excel table to CRM systems.